Mohammed Rayaan
Ghostwriter, writing coach
“As a newsletter writer, I have been figuring out ways to niche down and create a content system for a long time.
Anirban's one-on-one workshop over a period of 4 weeks was the head start that I needed all this while.
Here are a few things that helped me out:
In week 1, I was able to understand that I had to separate my service as a ghostwriter and also keep my newsletter as two different entities. His niching down questions were reflective enough for me to come up with this conclusion.
In week 2, I got the push that I needed to figure out my content pillars and also explore the type of content ideas that I can do. Earlier, I was struggling to come up with a clear plan of framing newsletter editions each week. However, the 30-day content idea and also repurposing one edition of my newsletter for different social media platforms such as LinkedIn or Substack notes gave me a clearer window in my content calendar.
Towards the end of the month, I realized that I was missing out on a lot of other activities that were needed to market my newsletter, such as personalized DMs to potential readers via LinkedIn or WhatsApp. Anirban's template guided me how I could reach out to the right connections rather than blindly sending requests to everyone.
Anirban is a solid person if you ever need the right push to cover all the basics to make sure your newsletter is the right publication for the right audience.”